Case Study: Proswimwear.co.uk boosts Russian traffic and revenue with Promodo's website translation and SEO

Proswimwear.co.uk boosts Russian sessions by 283% with Promodo

The customer, Proswimwear.co.uk, a major European competitive swimwear retailer, faced the challenge of expanding into new markets, specifically Russia. Their initial automatic translations were poor and created a negative user experience. To gain traffic from this new audience, they engaged the vendor Promodo to accurately translate over 5,000 website pages into clear Russian as part of an Enterprise SEO Management service.

Promodo manually translated and uploaded all critical content, including product descriptions and category pages, into grammatical Russian. This solution drastically improved the site's visibility and user experience. As a result, the Russian domain saw a 283% increase in sessions and a 132% higher revenue compared to the UK site. Promodo's work successfully engaged the new market and significantly boosted key performance metrics.

Proswimwear.co.uk