Case Study: Pokupon boosts traffic and transactions with Promodo's PPC automation

Pokupon boosts income 144% with Promodo

Pokupon, a Ukrainian online marketplace for discounts, faced challenges in managing its Google AdWords account for over 300 partner campaigns. Their manual processes for launching, monitoring, and stopping promotions were extremely time-consuming and inefficient. To increase targeted traffic and grow transactions, they enlisted the PPC management services of vendor Promodo.

Promodo implemented automation scripts and used its own API to integrate a daily-updating feed of partner data. This solution automatically generated and managed ad groups, keywords, and ads, drastically reducing manual workload. The results were significant: a 28% decrease in average cost-per-click, a 12% increase in CTR, and a 144% boost in income for non-brand campaigns.

Pokupon