Case Study: PlantIn boosts App Store visibility and organic downloads with Promodo

PlantIn boosts indexed search queries by 516% with Promodo

PlantIn, an AI virtual gardening companion app, sought to surge organic traffic, enhance App Store search rankings, and drive more downloads. The mobile marketing agency Promodo was engaged to tackle this challenge, focusing on App Store Optimization (ASO) and Apple Search Ads.

Promodo implemented a comprehensive mobile marketing strategy including extensive ASO, A/B testing, and the launch of App Store Promotion for in-app purchases. This solution significantly increased the app's visibility, leading to it being featured in the App Store's Today and Apps sections. The results were substantial, including a 516% increase in indexed search queries in the United States, an 81% improvement in search rankings, and a 57.2% boost in downloads during featuring periods.

PlantIn