Case Study: Pandora Achieves 7x More Subscriptions with Promodo Gamification

Pandora boosts contacts 7x in 3 weeks with Promodo

The customer, Pandora, a world-renowned jewelry brand, sought to increase its customer base and boost engagement with both new and existing audiences. To meet this challenge, the vendor Promodo utilized its email marketing and gamification services, powered by the eSputnik platform.

Promodo implemented a gamified subscription widget on Pandora's website, replacing a standard form with a "Three in a Row" win-win game. This solution required users to submit their contact details to play and receive a promotional gift. The results significantly exceeded expectations, with the gamification activity generating as many new subscriber contacts in just three weeks as the previous form typically did in three months, marking a sevenfold increase in the subscription rate.

Pandora