Case Study: OLX attracts 1M new Auto Parts users with Promodo PPC

OLX attracts 1,000,000+ new Auto Parts users with Promodo

Promodo worked with OLX, a major online classifieds platform in Ukraine, to address a challenge in launching effective Google Ads search campaigns for its new Auto Parts category. The website lacked proper on-site filtering, which created a disorganized user experience and made targeted advertising difficult.

The solution involved systematically creating structured lists of auto parts, brands, and car models, then generating and validating targeted landing page URLs. Promodo used this data to build a controlled and upgradable Google Ads account structure. This approach successfully attracted over 1,000,000 new users to the Auto Parts section while meeting the target cost per acquisition.

OLX