Case Study: Motul doubles follower growth and cuts post promotion costs by 50% with Promodo PPC

Motul cuts post promotion costs by 50% and doubles followers with Promodo

Motul, the official distributor of Motul lubricants, needed to ensure a stable monthly growth of followers on its Facebook and Instagram pages by 3-4%. The vendor Promodo was tasked with building a promotion strategy from scratch to meet this KPI and attract a relevant audience.

Promodo tested several hypotheses, ultimately discovering that boosting posts directly from the Facebook business page with the "Maximum profile visits" objective was highly effective. This solution allowed them to double the monthly number of followers and halve the cost per follower, achieving a stable 8% monthly growth rate instead of the expected 3%.

Motul