Case Study: monobank boosts app visibility and organic downloads with Promodo’s ASO strategy

Monobank boosts downloads by 15% with Promodo

Promodo partnered with Monobank, a neobank serving millions of clients, to increase the app's visibility in the App Store and Play Market, boost organic downloads, and convert its target audience into customers.

Promodo implemented a comprehensive App Store Optimization (ASO) strategy, including a text iteration and the innovative use of In-App Events, a tool previously unused in the fintech niche. This approach successfully increased downloads by 15% and helped the Monobank app secure top positions in the "Finance" category.

Monobank