Case Study: Leobank boosts app downloads and card activations with Promodo's ASO and PPC

Leobank cuts card activation acquisition costs 1.5-2x with Promodo

The customer, Leobank, a neobank from Azerbaijan, faced the challenge of launching its new mobile-only bank application to the local market. The vendor, Promodo, was tasked with driving app downloads and customer acquisition through App Store Optimization (ASO) and paid advertising channels.

Promodo implemented a comprehensive solution involving market analysis, semantic core design, and the optimization of both textual and visual metadata for the app stores, using multiple locales to reach the widest audience. They also managed paid campaigns on Google Ads and Facebook Ads, optimizing for installs and target actions. As a result, Leobank achieved its planned daily download numbers and reduced its customer acquisition cost by 1.5 to 2 times below initial projections.

Leobank