Case Study: KLR scales PPC ads for 50,000 bus routes with Promodo’s G-MOS automation

KLR automates 50,000 bus routes in 3 hours with Promodo

KLR, an international bus carrier operating across 16 European countries, faced significant challenges in scaling its Google Ads campaigns to cover over 50,000 potential bus route combinations. Manual management led to outdated ads, technical errors, and missed opportunities with non-branded search queries. The vendor, Promodo, was engaged to implement a PPC automation solution using their proprietary G-MOS tool to overcome these hurdles.

Promodo's solution involved integrating the client's CRM with G-MOS to create a dynamic feed that automatically generated and updated thousands of tailored ad groups. This system ensured real-time ad relevance, accurate pricing, and correct landing pages. The results were transformative, with the automated campaigns accounting for 45% of all sales from Google Ads, becoming the top-performing source. This led to a lower cost-per-click, higher conversion rates, and a new standard in efficient, error-free ad management for the client.

KLR