Case Study: Karcher boosts CTR and Open Rate with Promodo's gamified email marketing

Karcher boosts email CTR 1.5x with Promodo

Kärcher, a Germany-based manufacturer of cleaning equipment, faced the challenge of encouraging customers to purchase products before an impending price increase and needed to boost the click-through and open rates of its email newsletters. The vendor Promodo was tasked with developing a strategy that utilized email marketing to meet these goals.

Promodo implemented an email strategy using AMP for Email technology to incorporate an interactive roulette wheel gamification element. This allowed users to spin for a win-win prize directly within the email without navigating to another page. The campaign targeted a segmented portion of Kärcher's email database. As a result, Promodo helped Kärcher achieve a nearly one and a half times increase in CTR and more than double the Open Rate compared to previous averages.

Karcher