Case Study: Intertop boosts SEO visibility and traffic with Promodo

Intertop increases sales 106% with Promodo

Promodo provided enterprise SEO management services to Intertop, a retailer of fashion footwear, apparel, and accessories. The client faced challenges including ensuring a correct website migration to a new CMS, increasing site visibility for targeted search queries, and driving more traffic by improving rankings in both existing and new product categories.

The solution involved a technical SEO audit post-migration, followed by extensive optimization of category pages including handwritten content and metadata. Promodo notably implemented FAQ page micro-markup to create extended search snippets. This strategy led to a more than twofold increase in click-through rate, a 52% rise in sessions, and a 106% growth in sales, while also achieving significant gains in top-10 search positions across all targeted categories.

Intertop