Case Study: Intertop boosts app installs and in-app purchases with Promodo's ASO and user acquisition

Intertop boosts app revenue 80% with Promodo

Promodo worked with Intertop, a fashion retailer operating in Ukraine and Kazakhstan, which sought to attract new users to its mobile app who would become regular purchasers, not just installers.

The solution involved parallel App Store Optimization (ASO) and paid user acquisition campaigns. Promodo's ASO boosted organic installs by 29% on the App Store, while their managed advertising on platforms like Google and Facebook helped exceed the revenue plan from paid channels by 12% and contributed to a twofold increase in app sales year-over-year.

Intertop