Case Study: Infoshina boosts ad relevance and search traffic with Promodo’s G-MOS

Infoshina boosts search traffic by 50% with Promodo

The customer, Infoshina, an online store specializing in car tires and rims, faced challenges in increasing ad relevance and automating the creation of ad groups for its vast inventory. Their manual PPC processes led to outdated prices and errors. Vendor Promodo addressed this using their internal automation tool, G-MOS.

Promodo's solution utilized G-MOS to automatically generate and manage search campaigns by processing product feeds, ensuring ads had up-to-date prices and relevant characteristics. This implementation captured a previously untapped traffic segment, increasing search traffic by up to 50% and allowing Infoshina to efficiently manage data for millions of products while significantly reducing manual errors.

Infoshina