Case Study: IN1 achieves transparent iOS attribution and 20% lower CPA with Promodo’s Web-to-App strategy

IN1 lowers CPA by 20% with Promodo

The customer, a fintech B2C mobile application called IN1, faced the challenge of launching its new app and building an initial user base in the highly competitive EU market. With no prior marketing or analytics foundation, a key obstacle was accurately measuring iOS campaign performance due to Apple's privacy policies, which limited data through SKAdNetwork. Promodo was tasked with setting up a full analytics integration and creating a scalable promotion model.

Promodo implemented a Web-to-App strategy, using a technical setup with Meta Web Ads and AppsFlyer to build a complete conversion funnel with detailed tracking. This solution provided nearly 100% transparent attribution, bypassing iOS privacy limitations. The results included a 20% lower CPA for Web-to-App campaigns compared to standard ones, a rise in the app's finance category ranking from #175 to the Top 70, and a +31 increase in indexed keywords for organic visibility.

IN1