Case Study: Glovo boosts engagement with Promodo’s turnkey car giveaway campaign

Glovo boosts engagement with Promodo’s car giveaway campaign and 30,000 free deliveries

Glovo, an international delivery service, partnered with Mastercard to run a promotional campaign for their shared customers. They challenged the vendor, Promodo, to manage the entire turnkey project, from developing a creative idea to executing a car giveaway.

Promodo developed a creative campaign built around a key visual and video, adapting Glovo's slogan to convey the joy of winning. The solution included a major prize of a car and 30,000 free deliveries to encourage participation. The campaign was a major success, engaging 195,335 participants. The results included 30,000 winners receiving free deliveries and one super-lucky winner receiving the car, which Promodo sourced and raffled.

Glovo