Case Study: Georgian National Tourism Administration boosts tourist arrivals with Promodo PPC

Georgian National Tourism Administration boosts tourist arrivals 12% with Promodo

The Georgian National Tourism Administration faced the challenge of promoting Georgia as a key tourist destination and increasing tourist numbers. They hired the vendor Promodo to build the country's brand and implement a digital marketing plan to achieve this.

Promodo implemented a multi-faceted PPC campaign using Google AdWords, segmented by geography and language, and utilized display networks and targeted social media ads on platforms like VKontakte and Facebook. Their solution included detailed audience analysis, A/B testing, and optimized pricing models. As a result, Promodo exceeded its key performance indicators by 15% and contributed to a 12% increase in tourist arrivals to Georgia for the first time in three years.

Georgian National Tourism Administration