Case Study: Georgian National Tourism Administration grows summer tourists by 14% with Promodo PPC Campaigns

Georgian National Tourism Administration boosts summer tourists 14% with Promodo

Promodo provided PPC management services for the Georgian National Tourism Administration. The customer's challenge was to build Georgia's image as a key tourist destination and increase tourist numbers from a specific target region.

The solution involved segmented advertising campaigns using Google AdWords and Yandex.Direct across search, display, and video networks, along with social ads on Vkontakte. Promodo's strategy successfully increased interest and drove a 14% rise in summer tourists from the target region, exceeding planned performance by 15-20% across key tools.

Georgian National Tourism Administration