Case Study: FREETOUR.com Achieves 125% ROAS Growth and 26% Lower CPA with Promodo PPC Optimization

FREETOUR.com boosts ROAS 125% and cuts CPA 26% with Promodo

Promodo, a digital marketing agency, was engaged by FREETOUR.com, a global platform for booking free and budget tours. The client faced significant advertising inefficiencies, with campaign losses and a cost per acquisition (CPA) consistently above industry benchmarks, particularly for non-priority travel destinations. Their challenge was to drastically reduce CPA and achieve a break-even return on ad spend.

The solution involved a strategic PPC overhaul using Promodo's G-MOS automation tool and Performance Max campaigns, integrated with Google's Measurement Protocol for revenue tracking. Promodo implemented granular segmentation by location and language, restructured campaigns into a "one campaign – one country" model, and shifted bidding strategies to target return on ad spend. After four months, Promodo successfully increased the client's ROAS by 125% and reduced CPA by 26%.

FREETOUR.com