Case Study: FREETOUR.com achieves +85% email revenue and re-engages 400,000 users with Promodo retention marketing

FREETOUR.com boosts email revenue by 85% with Promodo

The travel platform FREETOUR.com partnered with the vendor Promodo to overhaul its email marketing channel. The challenge was to implement automated customer journey flows and transform basic promotional emails into a stable, significant source of revenue, moving beyond simple transactional notifications.

Promodo built a comprehensive retention infrastructure using the eSputnik platform, which included a domain warm-up process and the creation of automated flows for welcome series, reactivation, and promotional campaigns. This solution successfully re-engaged 400,000 inactive users and increased revenue from the email channel by over 85%, turning it into a predictable and scalable system for repeat bookings.

FREETOUR.com