Case Study: EXIST achieves scalable, efficient auto parts advertising with Promodo

Exist scales automotive PPC with Promodo across 1M+ products

Exist, a large online store for auto parts with over one million products, faced challenges in scaling its Performance Max campaigns and automating its search campaign management while maintaining target efficiency and ROAS. They partnered with the digital marketing vendor Promodo to address these specific needs in their automotive PPC strategy.

Promodo implemented a solution focused on automation and advanced segmentation. This included using price-based segmentation in Merchant Center, managing previously inactive "Zombie SKUs" with their internal AdsHub tool, and automating search campaigns with G-MOS. As a result, Promodo helped Exist significantly increase its revenue and conversions, achieving a 214% rise in revenue and a 196% increase in conversions within a two-month work period.

Exist