Case Study: Eskulab achieves 173% organic session growth with Promodo SEO

Eskulab boosts organic sessions by 173% with Promodo

Eskulab, a medical laboratory serving over 1.5 million clients annually, faced the challenge of competing with nationwide leaders for organic traffic despite only operating in nine regions. They needed to attract more users to their website while adhering to Google's strict requirements for medical content. They partnered with the vendor Promodo for Enterprise SEO Management Services.

Promodo implemented a comprehensive SEO strategy that included a Core Web Vitals audit, optimization of medical content for E-E-A-T factors, and the development of a blog focused on diseases and symptoms. This solution led to a 173% increase in organic sessions and a 204% rise in non-branded query visits over one year. Promodo's work helped Eskulab significantly improve its search visibility and brand awareness.

Eskulab