Case Study: ERGO boosts TV brand awareness with Promodo's display and video ads

ERGO boosts TV brand awareness by 4.1% with Promodo

The customer, Ergo, a Ukrainian manufacturer of home appliances and electronics, faced the challenge of increasing awareness for its TV brand ahead of the Black Friday 2020 shopping event. To address this, they partnered with the vendor Promodo to execute a paid media campaign.

Promodo implemented a multi-platform display advertising strategy using YouTube, Google Display Network, and Facebook. The solution utilized a mix of in-stream, non-skippable, and bumper ad formats targeted at audiences interested in purchasing a TV. As a result, Ergo's brand awareness increased by 4.1%, a figure that Promodo reported was nearly double the industry benchmark.

ERGO