Case Study: Eldorado boosts profit by 58% with Promodo’s Google Performance Max strategy

Eldorado boosts profit 58% in 1 month with Promodo

The customer was Eldorado, a Ukrainian omnichannel retailer of household appliances and electronics, which sought assistance from the vendor Promodo. Their challenge was to boost transaction numbers and category revenue while maintaining the cost revenue ratio, and to grow traffic for their Small Household Appliances category without increasing the marketing budget.

Promodo implemented a strategy centered on transitioning the advertising from Google Smart Shopping to Google Performance Max campaigns. They launched a single, efficiently structured Performance Max campaign encompassing all subcategories to maximize data for machine learning, supported by tailored creatives and audience signals. The results were significant: within the first month, the category's revenue increased by 57.87% and traffic volume grew by 30.67% without additional budget, while the cost revenue ratio improved by 36.56%.

Eldorado