Case Study: Decathlon boosts transactions and revenue with Promodo

Decathlon boosts revenue 182% with Promodo

Promodo was engaged by Decathlon, a global sporting goods retailer, to support its entry into the Ukrainian market. The challenge was to introduce the brand and drive a constant increase in online transactions while maintaining a positive return on marketing investment, all without initially using display advertising.

The solution implemented by Promodo was a phased PPC strategy, beginning with targeted search and Google Shopping campaigns to reach users with existing demand. Through ongoing optimization and the smart introduction of remarketing and seasonal campaigns, Promodo successfully grew the account. Results after three stages included a 188% increase in transactions, a 182% rise in revenue, and a 130% ROMI, alongside significant growth in brand awareness.

Decathlon