Case Study: Customs Support Group achieves 266% growth in won deals with Promodo's PPC and analytics optimization

Customs Support Group boosts won deals by 266% with Promodo

Promodo was engaged by Customs Support Group, a leading European provider of customs and trade solutions, to address a significant challenge. The client's goal was not just to generate more leads, but to specifically attract larger, high-value companies genuinely interested in their services to improve the quality of their sales pipeline and increase signed contracts.

Promodo began by conducting a full audit and overhaul of the analytics and conversion tracking systems to ensure accurate data. They then developed and executed a highly segmented PPC strategy focused on key geographies, languages, and user intent. This data-driven approach, combined with continuous optimization and market monitoring, shifted the focus from cost per lead to potential deal value. As a result, Promodo's work led to a 266% growth in won deals and helped secure several large contracts, significantly increasing the total opportunity amount for the client.

Customs Support Group