Case Study: Concert.ua achieves 5x revenue growth with Promodo's customized email campaigns

Concert.ua boosts revenue 4.8x with Promodo

The customer, Concert.ua, a major ticketing platform in Ukraine, faced the challenge of growing its email subscriber base and increasing revenue from its retention marketing channel ahead of a key holiday. The vendor, Promodo, utilized the Bloomreach platform to implement a strategy focused on highly personalized communication.

Promodo's solution involved deploying web layers and email campaigns featuring a short poll to gather individual user preferences. This data was used to create highly customized email triggers with personalized event recommendations and discounts. This approach resulted in a 4.8x surge in channel revenue and tripled the number of new users compared to the same period in the previous year, successfully demonstrating the effectiveness of their personalized strategy.

Concert.ua