Case Study: COMFY achieves 34% higher conversion with Promodo

COMFY increases conversion rate by 34% with Promodo

The customer, COMFY, an omnichannel retailer of household appliances and electronics, faced the challenge of promoting a new group of products called "Krashch," which were united by a single idea of being the best value for money. The vendor, Promodo, was tasked with using paid traffic channels to advertise these products effectively.

Promodo implemented a solution using performance marketing tools, including a separate Google Performance Max campaign, their internal G-MOS tool for search campaign optimization, and the Promodo Feed Optimizer for Meta catalogs. This strategy successfully increased awareness and demand for the Krashch products. The campaign achieved a 34% increase in conversion rate and generated significant new search interest for the product line.

COMFY