Case Study: COMFY boosts subscribers and revenue with Promodo’s email gamification

COMFY boosts triggered email revenue by 32% with Promodo

Comfy, a leading omnichannel home appliance and electronics retailer in Ukraine, faced the challenge of increasing its customer base and improving upselling and cross-selling in a highly competitive market. The vendor, Promodo, implemented an email marketing solution to address these goals.

Promodo created a gamified "Roulette" email marketing campaign to convert website visitors into subscribers and motivate existing customers to make additional purchases. The solution resulted in an 8x increase in new subscribers, a 32% increase in revenue from triggered emails, and a 74% increase in transactions from those emails, successfully expanding the customer base and increasing cross-sales.

COMFY