Case Study: ClickMeeting Reduces PPC Costs and Boosts Conversions with Promodo

ClickMeeting boosts paid subscriptions by 33% with Promodo

ClickMeeting, a browser-based platform for hosting webinars and online meetings, faced the challenge of increasing free and paid account conversions from Ukraine and Russia while also boosting brand awareness. Their initial PPC campaigns were underperforming, leading them to seek expertise from the vendor Promodo.

Promodo implemented a comprehensive PPC optimization strategy, creating new search and remarketing campaigns on Google and Yandex. Their solution involved refining keyword match types, crafting expanded text ads, and restructuring campaigns for better management and analysis. As a result, Promodo helped ClickMeeting exceed its KPIs using only 58% of the initial budget, achieving a 5% growth in free subscriptions and a 33% increase in paid subscriptions while reducing advertising costs.

ClickMeeting