Case Study: Citrus boosts new member signups and cuts cost per click with Promodo

Citrus cuts cost per click by 5.5x with Promodo

Promodo worked with Citrus, a leading seller of Apple products and electronics in Ukraine, to address a marketing challenge. The customer needed to attract new members for its loyalty club through Facebook and Instagram promotions while also working to minimize its search advertising costs.

The solution implemented by Promodo involved launching targeted paid ad campaigns on Facebook and Instagram. This included using new formats like Instagram Stories and Facebook Lead Ads, which were integrated with Google Sheets via Zapier for automatic lead collection. As a result, Promodo helped Citrus reduce the average registration cost by 36 times and the cost per click by 5.5 times. The campaign successfully attracted 13,000 new club members.

Citrus