Case Study: Calzedonia Achieves 214% Revenue Growth with Promodo’s Feed Optimizer

Calzedonia grows revenue 214% with Promodo Feed Optimizer

Calzedonia, an international fashion brand, faced the challenge of standing out in social media feeds and improving the performance of its Meta catalog campaigns to boost revenue and ROAS. Promodo proposed testing its Feed Optimizer solution to enhance the visual presentation of product ads.

Promodo implemented its proprietary Feed Optimizer, which automatically overlaid key information like price and brand logo onto product images. This made ads more recognizable and informative. The results from a comparison of April-May periods showed that with only a 2% increase in ad spend, Calzedonia achieved a 214% growth in revenue, attracting users with stronger purchase intent.

Calzedonia