Case Study: Budynok Ihrashok triples revenue with Google Ads from Promodo

Budynok Ihrashok triples revenue by 206% with Promodo

Budynok Ihrashok, the largest Ukrainian toy retailer, faced the challenge of increasing its year-over-year revenue in the critical fourth quarter by 40%. To achieve this, the company partnered with the digital marketing agency Promodo, which utilized Google Ads for PPC management services.

Promodo implemented a solution focused on categorizing all products and using a dynamic budget and strategy management system based on the demand of each category. They launched targeted search campaigns by category alongside dynamic search campaigns. The results for the Q4 year-over-year period were significant, with revenue increasing by 206% and transactions growing by 192%, while the cost revenue ratio (CRR) decreased by 20%.

Budynok Ihrashok