Case Study: Avon boosts email conversions by 33% with Promodo

Avon increases email conversions by 33% with Promodo

The customer, Avon, a major global cosmetics company, faced the challenge of increasing website traffic from its email channel while maintaining audience engagement and loyalty. They engaged the vendor, Promodo, for email marketing services to create a new content strategy.

Promodo implemented a solution that included optimizing mailing frequency, segmenting the subscriber base, and redesigning emails with a new preamble and catalog preview block. This strategy resulted in a 33% increase in conversion rate from the email channel, a 34% increase in website visits from subscribers, and a 22% increase in engaged mailing subscribers.

Avon