Case Study: Autodoc recovers organic traffic with Promodo

AutoDoc boosts organic traffic by 47% with Promodo

Autodoc, an online auto parts store, faced a significant challenge in recovering its website traffic after it dropped by 44% following multiple Google algorithm updates. The declines were exacerbated by major technical limitations on their site, including extremely slow page load speeds and an inability to control product data. They engaged the vendor Promodo for enterprise SEO management services to address this.

Promodo implemented a comprehensive SEO solution focused on technical optimization, including implementing Server-Side Rendering (SSR) to drastically improve page load speed and make content accessible to search engines. They also optimized the site structure, migrated the product database, and implemented a new CMS. As a result, Promodo helped Autodoc not only halt the traffic decline but achieve a +47% increase in organic traffic by January 2025, successfully stabilizing the site after the Google updates.

AutoDoc