Case Study: Asaxiy boosts eCommerce conversions with Promodo

Asaxiy boosts conversions by 42% with Promodo

Promodo was hired by Asaxiy, a leading online store in Uzbekistan, to address a critical business challenge. The client's key conversion metrics had stalled and were lagging behind competitors, with a particular problem of high customer drop-offs on their mobile site, which was their primary source of traffic. The challenge was to accelerate the purchase path, improve catalog interaction, and reduce cart abandonment rates.

The solution implemented by Promodo began with a comprehensive research phase, including competitive analysis, UX audits, and user testing. Based on these insights, Promodo generated and validated over 40 product hypotheses. By implementing the successful ones, such as a fixed "Place Order" button and a reorganized product page architecture, Promodo achieved significant results for Asaxiy, including a 42% increase in conversions.

Asaxiy