Case Study: Timberland drives local conversions with Promoboxx Google Performance Max campaigns

Timberland drives 2,399 conversions in 7 days with Promoboxx

Timberland, a leading outdoor brand, faced the challenge of scaling its local holiday advertising efforts across its vast retail network. The brand needed to convert high-intent shoppers into local store visits but was hindered by the complexity of coordinating co-branded campaigns with numerous individual retailers. To overcome this, Timberland partnered with vendor Promoboxx to utilize Google Performance Max campaigns.

Promoboxx implemented a solution that enabled Timberland to launch co-branded PMAX campaigns across 52 store locations. The vendor provided a centralized platform to create controlled, co-branded landing pages for each retailer without custom creative, ensuring a seamless experience from ad to local destination. This strategy drove 2,399 conversions in just seven days, with over 1,100 calls and nearly 1,300 direction requests, proving highly effective at driving measurable local store traffic at an average cost of $2.09 per conversion.

Timberland