Case Study: SmartWool achieves stronger dealer support and brand awareness with Promoboxx

SmartWool Pushes Boundaries for Dealer Support

SmartWool, a high-performance outdoor apparel brand, needed a better way to support specialty dealers who were struggling to drive foot traffic and build a consistent digital presence. The company also wanted to align local dealer marketing with national brand messaging, and turned to Promoboxx for a mobile-first digital marketing solution.

Promoboxx helped SmartWool deliver regular co-branded content, dealer-ready campaigns, and local ad support that made it easy for retailers to promote the brand online. The launch drove strong engagement: the first 50 locations claimed ad funds within an hour, dealer activity increased, and SmartWool gained better visibility into dealer participation and campaign performance.

SmartWool

Denise Anderson

Digital Marketing Manager