Case Study: GE Appliances achieves greater local reach and retailer engagement with Promoboxx Local Ads

GE Appliances Leads Co-Op Advertising into the Digital Age

GE Appliances wanted to modernize its co-op advertising and better use digital and mobile channels at the local level to help retailers reach new customers. To do that, GE Appliances used Promoboxx Local Ads to support retailer-led campaigns and expand awareness around its rebate offers.

With Promoboxx, GE Appliances ran highly targeted Facebook and mobile display ads through the Promoboxx platform, helping retailers easily launch multi-channel local campaigns. The results included a 30% increase in retailer engagement, a 3x lift in rebate downloads, 41 million ad impressions, and 3.7 million unique consumers reached, with retailers also reporting increased foot traffic and sales.

GE Appliances

Jason West

General Manager Merchandising & Training