Case Study: Electrolux boosts retailer engagement and campaign reach with Promoboxx

Electrolux - Customer Case Study

Electrolux, a global home-appliance leader, needed a better way to support its North American independent retailers with digital marketing. Its existing approach was fragmented across multiple vendors, and the company wanted a simpler, turn-key platform to distribute online marketing assets, strengthen retailer relationships, and drive more local consumer leads. Electrolux partnered with Promoboxx to help solve this challenge.

Promoboxx implemented a brand-to-retailer marketing platform with weekly lifestyle campaigns, rebate promotions, and co-branded assets like social posts, landing pages, banners, and emails. The results were strong: retailer engagement on the platform grew by 81% in 2013, retailers shared campaigns more than 16,000 times by September 2014, and the campaigns generated 1,077,837 potential reach and 742,024 campaign visits.

Electrolux