Case Study: Handyman Connection improves ROI and simplifies franchise marketing with Promio

Handyman Connection - Customer Case Study

Handyman Connection, a home services franchise, needed a marketing partner to help scale its operations and improve efficiency. With a lean corporate team, their challenge was to consolidate local marketing, improve digital advertising results, increase customer lifetime value, and track marketing ROI. They partnered with the marketing technology provider Promio to address these goals.

Promio implemented an integrated solution that connected with the franchise's CRM. Their automated technology executed targeted customer retention campaigns and optimized digital advertising, which drove a 45% reduction in lead costs and delivered a 1,028% ROI on retention efforts. Promio also consolidated various marketing programs into a single system for franchisees, greatly simplifying their processes.

Handyman Connection

Marci Kleinsasser

Director of Marketing