Case Study: Rowan College at Burlington County modernizes its website and boosts engagement with Promet Source

Rowan College at Burlington County boosts sessions 25.51% with Promet Source

Rowan College at Burlington County, a public community college in New Jersey, faced challenges with an outdated and difficult-to-navigate website. The site had a poor mobile experience, required high reliance on IT for content updates, and contained accessibility gaps that did not meet WCAG standards. To address these issues, the college partnered with Promet Source for a comprehensive website redesign and migration.

Promet Source migrated the college's website to the Provus®EDU platform on Drupal, hosted on Pantheon, creating a mobile-first and WCAG 2.2 AA-compliant site. The solution provided intuitive drag-and-drop content management for non-technical staff. The results were significant, with a 25.51% increase in sessions, a 16.08% increase in new users, and a 41.07% increase in clicks to the Apply page within six months of launch, signaling stronger recruitment momentum and a transformed digital experience.

Rowan College at Burlington County