Case Study: Loftness Manufacturing achieves clearer, mobile-friendly UX with The Promersberger Company

Loftness Manufacturing streamlines two audience paths and mobile UX with The Promersberger Company

The Promersberger Company redesigned the website for its customer, Loftness Manufacturing, which was facing challenges with a confusing and inefficient online experience. The previous site served two distinct audiences, Agriculture and Vegetation Management, by presenting all products together. It also lacked mobile optimization, which was critical for sales reps and customers accessing the site in the field.

To solve this, The Promersberger Company implemented a mobile-first design, splitting the site into two dedicated sections for each customer group. They enhanced the site with tailored content, an improved build-and-price tool, and a more contextual dealer locator. The solution streamlined product discovery, improved user engagement, and empowered both customers and sales reps with better mobile tools in the field.

Loftness Manufacturing