Case Study: Loftness Specialized Equipment achieves high-value photo and video content with The Promersberger Company

Loftness gets 55,000+ views from a 4-hour shoot with The Promersberger Company

The Promersberger Company was hired by Loftness Specialized Equipment, a manufacturer facing the common challenge of obtaining quality video and photography of its equipment in unique field applications. They needed to capitalize on an opportunity with a customer who had a compelling story to tell.

The vendor sent a two-person team to conduct a half-day shoot, employing a run-and-gun approach to efficiently capture both photo and video assets, including drone footage and an on-site interview. The results provided Loftness with valuable marketing content. The Promersberger Company turned the interview into a print case study and a video case study that garnered over 55,000 views from its first social media post.

Loftness Specialized Equipment