Case Study: General Equipment Company achieves faster Facebook growth and higher engagement with The Promersberger Company

General Equipment Company grows Facebook following from 100 to 5,000+ with The Promersberger Company

The Promersberger Company helped General Equipment Company, which had a minimal Facebook presence with just over 100 followers, significantly lagging behind its competitors. The challenge was to accelerate engagement and grow a targeted following among dealers and end-users to make social media a viable branding and sales tool.

The vendor implemented a modified strategy that aligned PR and branding efforts to generate consistent content. They used a dedicated ad budget to increase page followers and boost posts, carefully targeting audiences most likely to use, sell, or rent the equipment. As a result, The Promersberger Company grew General Equipment's Facebook following from 100 to over 5,000 in one year, surpassing key competitors and achieving an engagement rate much higher than the industry average.

General Equipment Company