Case Study: Circus Street achieves global sales alignment and transparent account planning with Prolifiq CRUSH

PROLIFIQ CRUSH breaks down silos and accelerates deals at Circus Street

Circus Street, a global provider of digital marketing and business training, needed a better way to coordinate complex account planning across regions and departments. With sales teams spread across the U.S., Europe, and Australia, Kristy Houtman and her team were relying on emails and spreadsheets to manage major accounts, making it hard to keep everyone aligned and informed.

Circus Street chose Prolifiq CRUSH, the native Salesforce account planning solution from Prolifiq, for its visual org charts, relationship mapping, task tracking, and whitespace opportunity features. With Prolifiq, the team consolidated account plans inside Salesforce, improved transparency across the global sales organization, and created a single version of the truth so everyone could quickly see account status and act on new opportunities.

Circus Street

Kristy Houtman

General Manager