Case Study: Stryker boosts sales engagement with Prolifiq mobile sales enablement

Driving Sales Engagement and Revenue with Mobile Sales Enablement

Stryker Endoscopy, a division of the medical technology company Stryker, faced a challenge with its field sales force being disengaged and unable to easily access the compliant content they needed to interact with healthcare providers. They partnered with the vendor Prolifiq to implement its mobile sales enablement platform to create a central hub for resources and improve sales productivity.

Prolifiq's solution provided a mobile "one-stop shop" using specialized applications, or Tiles, for content delivery, communication, and analytics. This strategy resulted in one of the most significant increases in sales engagement in Stryker's history, as measured by Gallup. The initiative also received rave reviews from the sales team and leadership, leading to improved productivity and connectivity.

Stryker

Kara Rasmussen

senior marketing communications manager