Case Study: Afresh achieves 34% shorter sales cycles with Prolifiq

Afresh cuts sales cycles by 34% with Prolifiq

The customer, Afresh, a company focused on reducing food waste in the grocery retail sector, faced challenges with inconsistent account planning data across teams. Their GTM team struggled to visualize key accounts and stakeholder relationships, leading to poor sales-to-customer success handoffs and higher churn. They turned to the vendor Prolifiq to replace their use of Google Docs and spreadsheets.

Prolifiq implemented its native Salesforce platform for account planning and relationship mapping. This solution provided a living tool embedded in the team's daily workflow, automatically updating relationship maps and providing critical insights. As a result, Afresh achieved a 34% decrease in sales cycles, a 27% increase in pipeline, a 21% increase in win rates, and dramatically improved handoffs between sales and customer success.

Afresh