Case Study: US-based Affiliate of a Global Pharmaceutical Firm achieves better customer data visibility and governance with Prolifics

US-based Affiliate of a Global Pharmaceutical Firm - Customer Case Study

Prolifics helped a US-based affiliate of a global pharmaceutical firm tackle fragmented customer data and poor visibility across sales systems. The company’s homegrown ECM approach and disconnected applications created duplicate records, inaccurate sales matching, and reporting risks that could affect business decisions and government compliance.

Prolifics, through Stream Integration, replaced the legacy ECM platform with IBM InfoSphere Master Data Management (IBM MDM) and integrated it with the company’s business applications and data warehouse. The new solution centralized customer data, enforced governance rules, automated remediation and handling processes, and gave the company a more accurate, holistic view of master customer information—improving data quality, reporting accuracy, operational efficiency, and overall decision-making.