Case Study: a major US retailer achieves better customer profiling and marketing segmentation with Prolifics' integrated data management solution

Retailer Improves Interaction with Customer Service Chatbot

American Home Décor Chain, a major US retailer with over 855 stores, faced anemic sales growth. To support new strategies like localized marketing, the company needed a detailed, 360-degree view of its customers but was hindered by disconnected data systems and inconsistent data. They engaged Prolifics to design an integrated data management solution to facilitate customer profiling and segmentation.

Prolifics implemented a comprehensive data warehousing, cleansing, and integration solution using IBM technologies including DB2 and WebSphere Information Server. This streamlined the company's data flows for analytical processing and provided accurate customer information. As a result, the retailer gained the ability to perform deep customer analysis to inform both web-based and in-store merchandising executions and to power targeted email campaigns.