Case Study: a financial institution achieves a trusted customer data view with Prolifics IBM MDM solution

One of the Financial Institutions in US - Customer Case Study

The customer, one of the oldest financial institutions in the Intermountain West, faced challenges with outdated data capture and retention methods that threatened its future business models. To maintain its success and cater to a digitally advanced audience, the bank needed to reinvent its data strategy and improve its customer data view. Prolifics, as a trusted advisor, engaged with the bank to prove the value of a master data management solution, ultimately leading to the selection of an IBM MDM platform.

Prolifics implemented a full-service solution utilizing IBM InfoSphere Customer MDM, QualityStage, DataStage, ESB, and Universal Customer Lookup to create a Customer Data Information Hub. The phased project provided a single framework to manage customer data, delivering consistent and accurate information across all affiliates. The result is a trusted customer view that allows the bank to confidently target the right customers with compelling offers while honoring their contact preferences, reducing the total cost of maintenance, and improving its ability to innovate.